EMAIL 1

Hi {!firstname}

I’ve got some great news, I've partnered with Jago Holmes to bring you - “Seven Steps to Training for a Half Marathon”! which is a series of training tips about training to run a half marathon.

Jago Holmes CPT, is a fully qualified and experienced personal trainer who has worked with hundreds of runners over the last 10 years.

Jago has personally helped these runners work through their half marathon training schedule and on to their final and ultimate goal of entering and completing their first ever half marathon.

Let’s get started with Step One entitled:

“Health and Injury Check”

Prior to starting any type of activity or training regime, I strongly advise getting a check up from your doctor. There could be some hidden health problems that you aren’t aware of that can affect your ability to run or could be made worse by running.

Any troublesome injuries or long term joint pain also needs to be looked at, so it could be worth booking in to see a physiotherapist before starting.

You’ll need at least 1 decent pair of running shoes, ideally chosen for you by specialist store staff that have access to step analysis software. This is usually available at the larger running stores.

For you to completely understand the way your body should respond to exercise and more essentially how that exercise should be structured as well as finding out how to spot the signs of overtraining and fuelling your body to attain the best results, it’s essential that you learn all you can about the subject – the half marathon.

One final tip is that you're more than likely going to run in all weather conditions and temperatures and so are going to require the right types clothing. Items such as waterproofs, thermal underwear and running socks are all things that will enrich your experience and make running far more enjoyable.

Well that above covers it for Step One. Stay tuned for Step Two where you’ll learn about “Planning and Goal Setting”, an important part of preparing for a half marathon.

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P.S. Jago Holmes has written a great book titled; 'Half Marathon Training for Beginners,' I recommend you check it out at this link:

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EMAIL 2

Hi {!firstname}

Glad to see you’re back for Step Two of the Seven Steps to Training for a Half Marathon - Planning and Goal Setting! 

Ok time out!  First of all you deserve a break today. You’re tackling an important topic and probably juggling situations on your end. So, take a quick time out to relax while you go through today’s lesson.

Grab some coffee or a nice cold soda… whatever your favorite drink... and let’s dig in with more information from Jago Holmes on running a half marathon with Step Two below entitled:

Planning and Goal Setting

Every journey starts with just one small step.  It’s how you go about taking that step that is the important part.  Goals give us a direction to head out in and take action.  One of the most important steps in this process is to actually write your half marathon training goals down.  Your brain needs targets to aim for; this is how we are conditioned to succeed. 

Most people simply have vague dreams and desires that they will probably never achieve.  If we don’t set definite goals we will simply end up in a place dictated to us by chance.  A goal that excites, challenges or inspires you is one that you are most likely to go on to achieve.

Running a half marathon is a great goal to have, but it’s a big undertaking and something that requires more than a quick off the cuff decision to run one.  You’ll need to be determined and mentally strong as well as physically fit. Setting yourself some structured short and long term goals will help you to get through the harder times.

It’s important to get emotionally connected to the feelings that achieving your goal will give you such as a feeling of success or accomplishment.  We need to program our subconscious mind to strive towards achieving this goal and by giving your goals emotional triggers that we associate pain, unhappiness, pleasure and accomplishment with, we can do this.

You should sit down and write a list of goals culminating in your ultimate goal, in our case completing your first half marathon. You also need a series of process goals which are broken down in to smaller chunks that you tick off along the way. This is an incredibly rewarding and motivating process to go through which should motivate you on to successfully running your first half marathon.

Well that about covers it for Step Two. Stay tuned for Step Three where you’ll learn about 'Half Marathon Training Schedules,' another important part of preparing for a half marathon.

By the way, Jago Holmes has authored a fantastic book titled; “Half Marathon Training for Beginners”.  It's a complete guide covering everything you need to do to start and finish your first half marathon.

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P.S. One of the ways I decide if a product is good or not is what do previous customers have to say about it.  Here’s a testimonial from just one of Jago Holmes' satisfied customers:

I have been amazed at how quickly my fitness has improved over the last eleven weeks... I would never have believed at the start of the programme that I would be capable of going out pounding the streets - I would have presumed that this was a completely unfeasible and unrealistic expectation. "    Elaine – Ripponden

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EMAIL 3

Hi {!firstname}

Glad to see you’re you’re back for Step Three of the Seven Steps to Training for a Half Marathon – The Half Marathon Training Schedule!

Grab some coffee or a nice cold soda… whatever your favorite drink... and let’s dig in with more information from Jago Holmes on running a half marathon with Step Three below, entitled:

Half Marathon Training Schedule

Any half marathon training schedule worth reading should include all the following information...

Nutritional advice including menus, snacks and foods that will help boost energy levels allowing you to run further and faster.

New half marathon training practices, not simply a list of miles or times to run each day. Modern half marathon training techniques have progressed significantly. Overusing the same muscles and joints using outdated training techniques places too much stress on the body.

Using advanced strategies as shown in my new guide – ‘Half Marathon Training For Beginners’ will quickly boost fitness levels and reduce the time spent pounding the streets.

How to select the correct clothing and running shoes.

Strategically placed rest days that account for the intensity of the previous days training.

But above all, an effective training schedule should teach you exactly how your body changes from the start of your training right up to race day. This way you’ll understand exactly when and how to change your training to boost your progress, quickly spot the signs of overtraining and sidestep debilitating injuries.

Well that above covers it for Step Three. Stay tuned for Step Four where you’ll learn about 'Running Shoes,' another important part of preparing for a half marathon.

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P.S.   Here’s another testimonial from one of Jago Holmes’ satisfied customers:

My initial aim was to just improve my fitness. Twelve weeks later my fitness had improved past any of my expectations and I completed my first half half marathon with ease.  I have lost weight, toned up and learnt so much regarding exercise and diet... the fitter I have become, the fitter I want to be and the more I enjoy setting myself goals and achieving them."

Jennifer - West Yorkshire

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EMAIL 4

Hi {!firstname}

Glad to see you’re back for Step Four of the Seven Steps to Training for a Half Marathon – Running Shoes! 

Grab some coffee or a nice cold soda… whatever your favorite drink... and let’s dig in with more information from Jago Holmes on running a half marathon with Step Four below, entitled:

Running Shoes

I’d always recommend you visit a specialist running shop to get an expert assessment because they’ll be able to advise you which type of shoe suits your particular running style.

Try on new shoes later in the day when your feet have swollen to their full size and take the socks you normally run with you.

The shoes need to mould to the shape of your feet so they need to be a snug fit at the sides and across the top. Good running shoes tend to very light weight whilst also offering the maximum amount of support for your foot and gait type.

Make sure the shoe you choose fits properly, with no movement or slippage at the heel and check that your toes are not crushed into the toe box at the front of the shoe.  Bear in mind that the foot will expand when running longer distances, so you might need a shoe size a little bigger. 

You should allow half an inch or a thumb width of room from the front of your running shoe to the end of the longest toe. The reason for this is that the foot expands when running long distances (i.e. anything over a couple of miles) and this extra room in the toe box helps avoid painful sore toes or nasty black toenails.

Well that above covers it for Step Four. Stay tuned for Step Four where you’ll learn about the 'Training Log,' another important part of preparing for a half marathon.

By the way, Jago Holmes has authored a fantastic book titled; 'Half Marathon Training for Beginners.'  It's a complete guide covering everything you need to do to start and complete your first half marathon.

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P.S. Here’s another testimonial from one of Jago Holmes’ satisfied customers:

"Twelve weeks ago I was a couch potato, middle age spread, unfit and overweight. My aim was to just improve my knowledge about diet and fitness. (I could run about 100 meters without stopping!). I have lost over a stone in weight and can run four miles in a session and am increasing my distance and speed weekly. I have entered 'The Great North Run' in September, running from 100 meters to 13 miles in six months I could not have dreamt of this twelve weeks ago. My improved diet and fitness have become a way of life. At the end of the day it is down to the individual who has to do the hard work. When you are out training in the wind and rain, it is very easy to cut a session short by a couple of minutes, not a good idea.

I will always be grateful to Jago for helping me through this lifestyle change. It is now up to me to keep it up." John - Halifax

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EMAIL 5

Hi {!firstname}

Glad to see you’re back for Step Five of the Seven Steps to Training for a Half Marathon – Your Training Log!

Grab some coffee or a nice cold soda… whatever your favorite drink... and let’s dig in with more information from Jago Holmes on running a half marathon with Step Five below, entitled:

Your Training Log

Another motivational tool that every 'would be' half marathon runner should have is a training log. This can be written on a spreadsheet, a diary or notebook. It doesn’t really matter. What matters is that you keep a record of what you’ve done and what you’re planning to do.

That which gets written and recorded, gets done!

In your training log, you’ll record every aspect of your training from the date and time of day you do your training runs right through to the way your training session felt.

If you really want to go in to detail, you can include things like: -

• Your pre training meal  
• The route you took  
• What you wore  
• Whether you felt any aches or pains  
• The weather  

If you wear a heart-rate monitor, record your average and max heart rate for your run.

There are a number of benefits to recording your workouts, but perhaps the most relevant one is to chart your progress because this will help you to stay motivated, focussed and on track. It allows you to see how far you’ve come and how far you’ve got to go.

Well that above covers it for Step Five. Stay tuned for Step Six where Jago shares his 'Training Advice,' another important part of preparing for a half marathon.

By the way, Jago Holmes has authored a fantastic book titled; 'Half Marathon Training for Beginners.'  It's a complete guide covering everything you need to do to start and finish your first half marathon.

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EMAIL 6

Hi {!firstname}

Glad to see you’re back for Step Six of the Seven Steps to Training for a Half Marathon – Training Advice! 

Grab some coffee or a nice cold soda… whatever your favorite drink... and let’s dig in with more information from Jago Holmes on running a half marathon with Step Six below, entitled:

Training Advice

Practically anyone who is able bodied and in good health has the potential to run. But to go that step further and become good enough to run a half marathon, means you need to train regularly and make steady and constant progress.

But be WARNED, you won't be able to complete a half marathon if you don’t have a structured training regime. To make progress you absolutely must implement these 4 strategies: -

Train Smart

Yes, you're training to run a half marathon and that needs a certain amount of slow steady running each week. But simply sticking to this type of running is a mistake because it places too much stress on your joints and nervous system, and any fitness improvements will be very slow.

Change Your Workouts

To improve your ability to run longer distances, you must develop stamina in your legs and your heart and lungs, so take part in other sports and activities that also provide these improvements such as swimming, cycling or rowing.

Progress Steadily

Every week you need to make sure that your workouts gets gradually more challenging, with small but steady improvements.

Don’t disregard rest days, they are almost as significant as your running days.

Well that above covers it for Step Six. Stay tuned for Step Seven our last step where Jago shares his 'Race Day Tips,' another important part of preparing for a half marathon.

By the way, Jago Holmes has authored a fantastic book titled; 'Half Marathon Training for Beginners.'  It's a complete guide covering everything you need to do to start and complete your first half marathon.

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P.S.  Here’s another testimonial from one of Jago Holmes’ satisfied customers...

"Wow Jago, just had to drop you a few lines to say how impressed I am with your half marathon training program.  I found it great to read, clear and easy to understand and I have learnt more than I thought possible from it. I think I should just give you little background about me first.  I have never exercised throughout my life, let alone run, so I think it was quite a surprise to most people when I decided that I would take up running.  I have read and used the techniques outlined in your manual and in just a few short months I completed my first ever half marathon, from a complete and absolute beginners starting point.  The amazing feeling of accomplishment I felt when I had finished was incredible and I am now keen to get back to training for the next phase.  Thanks " 

David - Shapinsay, Scotland 

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EMAIL 7

Hi {!firstname}

Glad to see you’re back for our last Step Seven of the Seven Steps to Training for a Half Marathon – Race Day Tips! 

Grab some coffee or a nice cold soda… whatever your favorite drink... and let’s dig in with some more information from Jago Holmes on running a half marathon with Step Seven below, entitled:

Race Day Tips

Tip #1 

Don’t set off too fast. The atmosphere and excitement of the starting line usually leads to running the first mile under a burst of adrenaline, much faster than you would normally run. This is a mistake because it will take its toll on your energy reserves especially in the latter stages of the race.

Tip #2

Never wear in a new pair of running shoes on race day. This should be done weeks before. New shoes can take many miles to get comfortable in and really mould to shape of your feet.

Tip #3 

Don’t eat anything in the 2 hours before the start of the race. When you run, blood is diverted to the working muscles away from your stomach and digestive system which is then unable to break food down. This leads to nausea and stomach cramping which will severely hamper your race.

Tip #4 

Drink plenty of water. That doesn’t mean slurping down gallons of the stuff, just regular sips to maintain normal hydration levels.

Tip #5 

Don’t be competitive with others. It can be quite depressing to watch a seemingly out of shape runner pass you by, but don’t try to keep up with them as this is a dangerous practice. They’ll almost certainly run at a pace that is right for them, you have your own pace. A half marathon isn’t the time to let pride take over your judgement or common sense

Well that above covers it for our last Step of the Seven Steps to Training for a Half Marathon.

By now you should realize Jago Holmes knows what he is talking about when it comes to 'Half Marathon Training for Beginners.'

His book is a complete guide covering everything you need to do to start and complete your first half marathon and you need to purchase it if you’re serious about a goal of running in a half marathon.

When you get hold of his book you get access to seven bonuses that make purchasing his book a no brainier!  The bonuses are:

Bonus #1 - 'Runners Guide To Nutrition'

Bonus #2 - 'Runners Guide to Preventing and Treating Injuries'

Bonus #3 - ‘How to Boost Your Metabolism'

Bonus #4 - 'Healthy Smoothies for Rapid Weight Loss'

Bonus #5 - 'Planning Your Success'

Bonus #6 - 'Healthy Soups for Healthy Living'

Bonus #7 - 'Glycemic 101 – How to Effortlessly Control Your Glycemic Index'

These bonuses are FREE!

So go ahead and order Jago’s training program 'Half Marathon Training for Beginners' now and get these bonuses while he’s still offering them for free!

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