Half MarathonTtraining

  Half Marathon Training - AFFILIATE RESOURCE CENTRE


Pay Per Click Advertising



One of the best ways of getting instant traffic to your website is by using Pay per Click which are advertising programs run by the major search engines. Literally within 20 minutes, you can be getting traffic to your site.


They generally work by you selecting specific keywords that you bid on (keywords are the words that describe the service or product that you’re selling).


These keywords are given a certain price (CPC – cost per click) that you pay when anyone clicks on your adverts such as ‘half marathon schedule’ or 'training for a half marathon’ etc.


You’ll pay more for popular and shorter keyword phrases, so for example the keyword ‘running’ will be very expensive to use, whereas the keyword phrase ‘running a half marathon' won’t be as expensive in comparison.


Whenever a customer uses any of your keywords to perform a search on one of the Pay per Click search engines and sees your ad then clicks on it, you pay for the “cost of that click

You should use terms that are specific to 
half marathon training to get the best ROI (return on investment) possible, but this type of advertising isn’t for complete beginners and you will need to test all of your adverts regularly.


It can take a while to get right, but the beauty of this is that you're completely in control of your budget and can monitor closely whether your campaigns are profitable or not.


You can expect to pay anywhere from 5 cents right up to many dollars depending on the keywords you are bidding on. Fortunately for us, half marathon related keywords are relatively cheap, but you still need to test, test and test.


Through constant testing, tracking and changing your adverts, keywords and bids, a good campaign can provide you with a steady flow of traffic and a consistent income.

I like to try to double my investment, so if I spend $10.00, then I expect to make $20.00. If after a few weeks of testing and tweaking, I can’t make that type of profit I may move on to some other way of generating traffic.

But at end of the day as long as you’re making some profit then it may be worth continuing. You need to judge this for yourself.

However if you intend to use Google or some of the other big Pay per Click players, then you’ll need to build your own website or web pages to pre sell the program because they don't allow you to use affiliate links in your adverts.


On the page or website you create, you can include a review of the eBook, some testimonials and plenty of links through to HalfMarathon-Training.com.


These are the top 3 pay-per-click search engines at the time of writing: -

1) Google Adwords - https://adwords.google.com/
2) Yahoo - http://searchmarketing.yahoo.com/
3) Bing – https://adcenter.microsoft.com/

Pay per Click is tricky and there can be a costly learning curve if you don't find out what you need to know first.


You can learn a lot about each system by going in to each of the Pay per Click search engine learning centres.


Remember they DO want you to succeed, when you keep advertising with them month after month, then they continue to make advertising revenue.


If you really like the idea of using Pay per Click advertising to build your commissions, I highly recommend that you do a lot of reading and research in to it.


You can contact me directly if you’d like me to place your conversion tracking codes on my order confirmation page so that you can track your sales in detail to maximize your profits.


If you have any questions, please don't hesitate to contact me personally.


Jago Holmes,
Author and affiliate manager

‘Half Marathon Training For Beginners'



email: jago@halfmarathon-training.com